Build-A-Bear sales are plummeting while stuffed animal sales are on the rise.
Convenient companionship: direct-to-your-door stuffed animals from Amazon, Walmart and Target.
Communicate the value of the Build-A-Bear experience over 'out-of-the-box' bears.
The Heart Ceremony takes Build-A-Bear beyond customization and into creation.
Build-A-Bear offers the opportunity to build with memories, with the option to add sounds, smells, photos, etc.
Build-A-Bear is a shared experience, our Builders are never building alone.
There’s satisfaction in buying, value in building, but magic in creating.
Create magical memories, together.
Build-a-Bear Stories : Book
a collection of short poems all about the magic of creating memories with someone you love and your new best friend.
Build-A-Bear Stories : Digital
These magical stories will also come to life digitally on Instagram and YouTube providing Builders will more ways to read and share the magical stories of Build-A-Bear.
Because the Heart Ceremony is the most magical part of the entire Build-A-Bear experience, we wanted to make sure everyone could bring their bear to life, no matter where they live.